Meta
Meta introduces stricter settings for teens on Facebook and Instagram. The aim is to prevent teens from being messaged by anyone who they don’t follow or aren’t connected to. Read the full announcement on the Meta Newsroom.
Meta continues to focus on Privacy and have updated their Privacy Progress Report – which details everything they have done and are doing to protect user privacy across their platforms.
TikTok
TikTok is testing 30 minute videos in a bid to compete with YouTube. The new video length has been seen on beta versions of the UK and US versions of the app. Read more on Tech Crunch.
After the success of TikTok Shop, the platform is now experimenting with adding “find it on TikTok Shop” CTAs and direct, shoppable links to videos. Read more on The Verge.
Google Search CPCs are up 19% which has led to ad spend increasing by 17%
Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Read more on search engine land.
Google adds new AI elements to Chrome, including a generative writing assistant. The new feature is designed to help users come up with better queries and posts.
On 29th February, LinkedIn will be discontinuing Lookalike Audiences. Active or draft campaigns using lookalike audiences will be archived automatically 30 days after the change. Users are being encouraged to move to Predictive Audiences or Audience Expansion instead.
LinkedIn reports record engagement as it officially reaches 1 Billion users. Read the full report on Social Media Today.
On Your Radar
2024 is set to be an exciting but potentially disruptive year for advertisers as Google continues to push for a cookie-less future. The current plan is to remove third party tracking cookies by Q3 2024 but keep an eye out for future updates as the situation continues to change.
