X
X is offering $250 in ad credits if they spend over $1000 in ads in the next 30 days. The platform hopes this will attract more Small and Medium sized businesses to advertise with them. More info can be found here.
Meta
Meta have updated their Ads Library to include Branded Content. You will now be able to find out information about when ads were created, by whom and any additional brand partners.
TikTok
TikTok introduces the Search Ads Toggle on their platform. Ads will be automatically created using the advertiser’s existing ad content and served against relevant user queries alongside organic search results. The ads will be labelled as “Sponsored” and show on the results page based on relevancy, user intent and broader learnings from other user behaviour.
TikTok have released their Songs of the Summer list. The list shows the most popular songs on the platform for the US and Global audiences.
Google has updated their policies to comply with the Digital Services Act (DSA). This includes policies on ad transparency and further protections for younger audiences. Read more here.
Vehicle ads will now be upgraded to Performance Max with vehicle feeds. Existing ads will start to be upgraded from September. Find out more here.
On Your Radar
Planning for Q4 and the Festive season should be on your mind. If you haven’t already started your marketing plan, then now is the time to buckle down!
