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Advantages of Bing Ads for Local Business Marketing

When it comes to promoting local businesses, the first thing that comes to mind for many is Google Ads, but Bing Ads should not be overlooked as it serves as a powerful tool for local businesses to increase their online visibility, attract more customers and boost sales. In this blog post, we’ll explore the advantages of Bing Ads for local businesses and how you can leverage them to achieve your marketing goals.

For more information on how Bing compares to Google, check out our blog: Bing Ads vs. Google Ads: Which One is Right for You?

Increase Visibility

One of the key advantages of using Bing Ads for local business marketing is the opportunity to increase visibility among potential customers. By creating targeted ads that are relevant to local search queries, you can ensure that your brand is visible to users looking for specific products or services in their area.

Bing powers search on Microsoft devices, and has a significant share of the search engine market. As of July 2023, Bing accounted for 10.51% of the global desktop search market, with Google having a share of around 81.95% and Yahoo’s share at 2.67%. This means businesses have the potential to reach a wider audience that they may not reach through other ad channels.

Attract New Customers

But it’s not just about reach. Bing Ads also offer robust targeting options that allow businesses to spot potential customers based on their location, search behaviour, demographics, and device. This level of targeting can be especially beneficial for local businesses looking to attract new customers in their target market. By utilising relevant keywords and creating compelling ad copy that resonates with your audience, you can entice new customers to visit your website or physical store, ultimately driving more foot traffic and generating leads.

Boost Sales

The ultimate goal of any marketing campaign is to drive sales, and Bing Ads can play a crucial role in boosting a local business’s bottom line. By carefully crafting ad campaigns that target high-intent keywords and include compelling calls-to-action, you can increase the likelihood of converting ad clicks into sales. Bing Ads provide valuable insights and reporting tools that allow you to track the performance of your campaigns and make data-driven decisions to enhance your advertising efforts, optimise your ad spend and keep driving sales.

Keyword Bing Ads

Keywords play a critical role in the success of any paid search advertising campaign, including Bing Ads. By selecting relevant keywords that address your target audience’s needs, local businesses can be assured that their ads appear in the search results when users are looking for what they have to offer. Using Keyword Planner tools like Microsoft Advertising keyword planner or SEMrush’s Keyword Magic Tool can help you with effective keyword research, including identifying long-tail keywords specific to the local market, and can help businesses maximise their ad spend and reach a more qualified audience.


In conclusion, Bing Ads offer numerous advantages for local businesses looking to enhance their marketing efforts and drive growth. From increasing visibility and attracting new customers to boosting sales and utilising keywords effectively, this platform can be a valuable tool for businesses seeking to stand out in a crowded marketplace.

So if you’re a local business looking to take control of your digital marketing, consider Bing Ads. With the right approach, it can be a valuable tool that seriously impacts the bottom line. And if you need a little help, Zenzero is here to lend a hand. Let’s connect today and start growing together!

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