Google Ads
In June, Google introduced Demand Gen campaigns, a new AI-powered campaign designed to make it easier to connect with customers and drive demand. From 15th August, Google Ads users can sign up to the Demand Gen Beta and starting in October, Discovery Ads will be eligible to upgrade to Demand Gen.
X
X has lowered the requirements to join their ad-revenue sharing platform from 15 million to 5 million impressions within the last 3 months. They’ve also lowered the minimum payout threshold from $50 to $10.
YouTube
YouTube will now let users add more links to your channel profile. Users will be able to add up to 14 links with customisable titles. Additional channel tabs such as “Courses” and “Releases” will also be added. By providing more external linking options, YouTube could become more attractive for creators. New link display options will be available to all users by 23rd August.
YouTube is testing a new anti-adblocker to remind users of their policies before displaying another ad. The feature appears as a popup with a 30-60 second timer warning when the next ad will play. The popup blocks videos from playing until the user disables the ad blocker or signs up for YouTube Premium.
Microsoft
Microsoft has officially shut down Cortana on Windows 11. The standalone app has already been deprecated, however will remain active in Outlook.
Meta
The Meta Connect VR Conference has been officially announced and will take place on 27th September. The conference will be streamed live across various social platforms, or you can sign up to attend in-person or online here.
TikTok
TikTok announces the launch of “Fulfilled by TikTok” (FBT) – a new feature designed to make it easier for merchants using TikTok Shop in the UK to sell on the platform. FBT offers:
- Same day, automated fulfilment for all orders made by 7PM Monday to Saturday
- A next working day premium delivery service
- Improved customer feedback and ratings through chat
- Improved metrics in terms of reduced delivery times
On Your Radar
Let’s take a look at what you should be thinking about for the rest of 2023:
- Halloween
- Black Friday and Cyber Monday
- Christmas
If you haven’t already got, or started, your Halloween marketing plan now is the time. Are you running any promotions or events? What social posts are you planning on running? Do you need creatives for these? These are questions you should be asking for each event and planning for accordingly.
With such a busy end of year, now is also a good time to start planning for 2024. What plans do you have for your business moving forward?
