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Weekly Update – 18th-24th November


Disney has joined the growing list of companies who have pulled their advertising from X. The list includes IBM, Warner Bros, Apple, Discovery and Comcast. Disney and Disney owned brands X accounts, including ESPN and Marvel have been silent since advertising was pulled. Read more on The Verge or on Sky News.


Meta introduced Emu Video – an AI editing software. Users can use Emu to create short, high-quality AI generated videos. Read more on the Meta Newsroom.

Instagram is stopping its “Guides” feature from 15th December. If you are using the feature, Instagram will automatically convert your “guides” to “collections” instead. Read more on Social Media Today.

Meta has rolled out expanded access to its Content Library and API tools in a bid to support data research. Read more on Social Media Today or read the full announcement on the Meta Newsroom.


TikTok is creating its own ecommerce fulfilment network and warehouse to bolster TikTok Shop. Read more on The Wall Street Journal.

TikTok has announced a partnership with Royal Mail to help merchants on Tik Tok Shop with their delivery experience. Merchants can arrange shipments and get packages delivered quickly and efficiently through the service. Read more on TikTok Newsroom.


YouTube introduces Dream Tracks – a new AI Music generation tool, in collaboration with Google DeepMind. Currently in an experimental phase, the feature is intended to be used on YouTube Shorts. See an example here, or read more details here.


In an announcement at the LA Auto Show this week, it has been confirmed that Amazon will start selling Hyundai cars in the second half of 2024. Read more on TechCrunch.

Amazon’s “AI Ready” commitment means they will be launching free AI training courses, with the aim to train over 2 million people by the end of 2025. Read the full announcement here.

On Your Radar

Planning your 2024 social media marketing strategy? Take a look at these articles from Social Media Today – 34 Predictions for Social Media Marketing in 2024 and New Report Highlights Key Social Media Marketing Trends for 2024.

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