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Weekly Update – 3rd – 9th May


Instagram has made 4 new stickers available on the platform – Ad Yours Music (where users can add their favourite songs to the post), Frames (to share memories or special moments), Reveal (users can post a hidden story which can only be revealed by sending a DM) and Cutouts (to turn anything into a custom sticker).


TikTok announces expanded Premium Ad Placement Options. Pulse Custom Lineups, Pulse Premiere Tentpole Moments and Pulse Premiere IP Lineups are now available. The new options are designed to enable big brands to maximise their ad placement in the app, by ensuring that their promotions appear next to some of the most popular content from premium publishers and creators.


Google announces new feature Performance Max for Marketplaces – designed to help advertisers sell goods on specific marketplaces through a performance max campaign type. Advertisers don’t need a website or a Google Merchant Centre account to use the feature.


LinkedIn has launched 3 puzzle games in a bid to get users to spend more time and be more engaged on the platform. Pinpoint, Queens, and Crossclimb are now available on both desktop and mobile.


Amazon debuts Amazon Q – an AI Assistant capable of helping businesses with technical tasks like coding and debugging. Amazon Q Developer and Amazon Q Business are now available, while the new Amazon Q Apps capability is available in preview.


Pinterest says its users are roughly three times more likely to save collage Pins versus other Pins on Pinterest. Collages are powered by AI and rather than just saving a series of images, images can be “cut out” and placed together meaning you can essentially design your own outfit, room or house renovation through the feature. 70% of collage users are GenZ .

On Your Radar

With #summer2024 already trending on Instagram – are you ready to unleash your summer marketing plans? Check out our latest blog The Role of Hashtags in Brand Building on Instagram to see just how important it is to create the right hashtags for your business.

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