X
X has launched timestamps for video uploads to make them easier for users to navigate. Read more on Social Media Today.
Meta
Meta has introduced a new A/B Testing feature for Reels. The aim is for users to find out what works best with their audience, as well as giving better insights. Find out more from Meta Newsroom.
Meta has announced their participation in the Lantern Program – helping tech companies share signals and behaviours to protect children online. Read more about Lantern here.
TikTok
TikTok has announced that their creator fund will be shutting down on 16th December. Creators from the US, UK, Germany and France will no longer be eligible to receive monetisation through the fund and will instead be moved to the Creativity Program. Read more on The Verge.
TikTok launches Enhanced Events API. The updated API allows a consolidated endpoint, simplifying data tracking and paving the way for a cookieless future
Google has released this year’s Holiday 100 List. The list has the top 100 most searched for items making it easier for you to find gifts this holiday season. If you’re a retailer, use the list to find out if your products will be popular and plan your marketing strategy accordingly.
YouTube
YouTube continues its push towards better mental health and wellbeing, introducing new product features. These include limiting repeated recommendations of videos and updating crisis resource panels. Read the full story on YouTube’s Official Blog.
YouTube is releasing new AI tools, including an in-stream chat bot and a topic summary for the comments section. Read the full story on Social Media Today.
On Your Radar
Did you know that more and more Gen Z’s are turning to Pinterest for their social media needs? Currently Gen Z is making up 42% of Pinterest’s users.
It’s time to think about adding Pinterest to your 2024 marketing strategy.
