X
X is expected to launch new premium pricing packages with three tiers available. Premium Basic where full ads will show on the feed, Premium Standard with half of the ad exposure and Premium Plus with no ads shown on the feed. Read more on Social Media Today.
Meta
Meta is rolling out generative AI features to advertisers. The new features available are Background Generation, Image Expansion and Text Variations. Read the full details here.
Meta has announced new ad options for Facebook reels in preparation for the Christmas Season. This includes Collection Ads (which are already available on Instagram) and Multi Destination Reels Carousel Ads. Find out more here.
TikTok
TikTok have released information on how they keep your data secure and how it is stored. Read the full article here.
The Google Partner Summit took place this week in Dublin. Our key takeaway – lean into the power of AI.
Read more information about Google’s AI plans in their Ads and Commerce blog.
On Your Radar
Did you know you could be losing customers if you don’t have a digital marketing strategy? Find out why on our blog.
