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Marketing 101 – SEO Mythbusting

Are you tired of hearing the same old SEO myths? With all the conflicting advice out there, it can be tough to figure out what really works and what doesn’t. Some of the common SEO myths can even cause harm if taken as truth. 

In this blog post, we aim to bust some of the most pervasive SEO myths, debunk the hype, and give you actionable strategies to boost your website’s search engine rankings.

So grab a cuppa, sit back, and get ready to dive in.

Myth 1: Keyword Density is King

One of the oldest myths in the SEO book is that keyword density – the number of times a keyword appears on a page divided by the total number of words on the page – is the key to ranking well in search engines. Don’t fall for it! 

While using relevant keywords is important, stuffing them in every sentence can not only hurt your ranking, it can also turn off your audience. Instead, focus on creating high-quality content that answers user queries and naturally incorporates keywords.

Myth 2: Meta Tags Don't Matter

Meta tags – including meta descriptions and title tags – provide information to search engines about the content of a webpage. Some say they’re irrelevant, but we disagree. 

While meta tags don’t directly contribute to rankings, they do impact click-through rates from search engine results pages. Crafting compelling titles and descriptions can grab the attention of potential readers and entice them to click through to your website. It’s all about making a good first impression.

Myth 3: Link Building is Dead

In the early days of SEO, building links – both internal and external – was seen as a key ranking factor. However, with the rise of content marketing and social media, some have declared link building to be dead. False!

Links are still very much relevant and are an important factor in determining how prominently a website ranks in search. But the focus should be on quality over quantity. Earning high-quality, relevant links from trustworthy sources can have a positive impact on your website’s search engine ranking.

Myth 4: Social Media Signals Drive Rankings

You may have heard that social media activity – such as likes, shares, and followers – has a direct impact on search engine rankings. While having an active presence on social media is beneficial for driving referral traffic and increasing engagement, don’t believe the myth that social media signals have a direct impact on search engine rankings. 

However, keeping up with social media trends can be a valuable component of your overall digital marketing strategy.

Myth 5: Paid Search Helps Organic Rankings

One of the most harmful SEO myths is that running Google Ads or other PPC campaigns can automatically boost organic search rankings. Sorry to burst your bubble, but this is simply not the case. While paid search can provide immediate visibility for your brand, it won’t directly impact your organic search rankings.

Myth 6: SEO is a One-Time Fix

SEO is not a “set it and forget it” strategy. Managing SEO is an ongoing process that requires updates and improvements to keep up with shifting search algorithms and user behaviour. Instead of thinking of SEO as a one-time project or a series of optimizations, think of it as an iterative process that requires continuous monitoring and refinement.


There’s a lot of misinformation out there about SEO. Don’t fall victim to these commonly believed myths. Instead, focus on the data and best practices that can genuinely boost your website rankings. Remember to keep your content high-quality, relevant to your audience, and user-friendly. With these strategies, you’re sure to see your website’s traffic and visibility grow.

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