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Marketing 101 – How to Build a Paid Social Campaign

If you’re ready to take your digital marketing game to the next level, it’s time to dive into the world of paid social advertising.

What is Paid Social Advertising?

Alright, let’s start with the basics- paid social advertising is like your secret weapon for reaching your target audience on popular social media platforms. We’re talking about Facebook, Instagram, Twitter, LinkedIn…you name it. With paid social, you have the power to:

  • Boost your brand’s visibility
  • Reach the right people at the right time
  • Score some major leads and sales
  • Drive a truckload of traffic to your website
  • Unleash new products and see ’em fly off the shelves

Find out more in our blog – What is Paid Social and How Does It Work?

Building a Paid Social Advertising Campaign

The first step in building any successful advertising campaign is planning. Without a good plan and a clear direction your social media campaign could struggle. Find out more in our blog How to Plan a Paid Social Campaign.

The campaign building process will differ depending on which social media platform(s) you choose to advertise on. But the basics will remain the same – you’ll need to know your campaign goal or objective, who your target audience is, a daily or monthly budget and have some assets (images, videos, text) ready to go.

You may also be able to set up a schedule – this could be a start and end date for your ads. This is particularly helpful if you’re doing some testing or running a limited time offer. Take some time to think about what you want to achieve and remember that results can take time. It could take days, weeks or months to see results.

For step by step guidance on how to build a campaign for each platform, it’s best to check out their own help centres, as this is where you’ll find the most up to date information. We’ve linked these for you below:


Creating a successful Paid Social Advertising Campaign takes time and effort, but the results can be significant. With the right targeting, ad content, and budget, you can reach your target audience, drive more traffic to your website, and increase your conversion rate. Remember to track your performance, adapt to the terrain, and adjust your approach as needed.

If you’re feeling overwhelmed or just want a kickass partner in crime, we’ve got your back. Give us a shout, and together, we’ll turn your Paid Social Campaign into a blockbuster success story!

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