Meta
Marketers are investing big in influencer marketing. It’s a creator’s market out there and according to SproutSocial, it isn’t slowing down any time soon. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months, according to a new report.
TikTok
A recent study shows Gen Z is increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform. Research shows that 40% of consumers now use TikTok to search for things they need or are interested in learning about. Read more here.
TikTok introduces new Measurement Partner Specialists, to improve ad performance tracking on the platform. Read the full announcement, or find a partner, here.
Google is allowing some websites to continue using 3rd party cookies until the end of this year. The phase out is scheduled for Autumn this year but some businesses will be able to request additional time. Read more on Search Engine Land.
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners. Read more on Search Engine Land.
Google’s chief executive has told employees to expect more job cuts this year after a recent round of layoffs that affected 1,000 staff. In a memo to staff on Wednesday, Sundar Pichai said that “some roles may be impacted” as he said divisions within the tech company continued to make changes. Read the full story here.
Google will be shutting down websites made through Google Business Profile in March this year. Any company who wants to remain online, will need to make their website on an alternative platform. Read more here.
Bing
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI.
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will account for over 25% of total digital media spend by 2026, according to BCG
Microsoft Retail Media is at the forefront of this sector, offering the most complete omnichannel retail media solution in the advertising market, and is now using generative AI to create new opportunities for retailers, advertisers, and consumers. Find out more on the Microsoft Advertising Blog.
Amazon
Amazon is cutting 100s of jobs across Amazon Prime and Twitch. Read the full story here.
YouTube
YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all Remix tools, is currently accessible only on iOS but will be rolled out to Android in the near future. Find out more here.
On Your Radar
Not a fan of Valentine’s Day? Why not think about launching some anti-valentines content? Focus around Galentine’s Day (13th Feb) and Singles Awareness Day (15th Feb) are on the rise. Is this something that might benefit your business?
